We value the dignity and worth of all persons, with sensitivity to the dynamics of perceived authority or influence over clients and with particular regard to people's right, including those of privacy and self determination.
We value the continuing development and maintenance of high standards of competence in our professional work and the importance of preserving our ability to function optimally within the recognised limits of our knowledge, skill, training, education and experience.
We value our responsibilities to clients and to the Financial Industry, including the avoidance of harm and the prevention of misuse or abuse of our position.
We value honesty, accuracy, clarity and transparency in our interactions with all persons and seek to promote integrity in all facets of our business.
